Vanity Fair: Dylan Sprouse Announces WILDMEN Podcast with Daylight Media
Dylan is joined best friend Brendan Columbus on their weekly video podcast.
Read articleDaylight provides the network, technology, and original content that turns creator ambition into durable business

Providing the infrastructure, expertise, and relationships that help creators capture more of the upside from their work.
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DiscoverCreators often begin on a single platform, despite their value existing across multiple online and in-person spaces. Daylight’s three layers of infrastructure — network, technology, and original content — allows creators to rise above the noise to easily distribute and monetize their work through our proven approach.




Your favorite creators rely on Daylight to prioritize their success. Why? We're helping return value in the creator economy back to the people who actually generate it.








When You Should Know joined Daylight's network, Peyton and Cameron’s YouTube-only show relied on one-size-fits-all advertising. We introduced a different model: embedded ad islands, a real floor on ad load, and copy the hosts could make their own.
As a result, the show grew year over year. We added an audio feed alongside the video and audiences followed — proof that it was the hosts, not the platform, driving the growth.
Today, You Should Know tours live venues packed with the passionate audience it built. They have surpassed 1M followers on YouTube. And brands don't need convincing anymore; they trust the creators to deliver quality every time.
YouTube
Subscribers
Year Over Year
Audience Growth
Direct Sold
Revenue Increase
Between 2024 and 2026
Average Sell Through Rate
In 2026
Brand
Partners
2025 - 2026

Dispatches from the creator economy. Whether in the headlines or behind the scenes, we want to shout about your triumphs. Read about recent launches, partner success stories, and our latest big moves.
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